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News
NASCAR Foundation fetes Fox Sports’ Shanks in N.Y. for youth work
10+ hour, 16+ min ago (211+ words) Sports Business Journal NASCAR Foundation fetes Fox Sportsâ Shanks in N.Y. for youth work NASCAR Tuesday night toasted Fox Sports CEO and Exec Producer Eric Shanksâ work with youth-related organizations as part of the 20th anniversary celebrations for the racing…...
Gas me up: F1 confirms Milan for 2027 season launch event
5+ day, 13+ hour ago (257+ words) Event will be less focused on car reveals than 2025 edition F1 on Friday morning is confirming that it will hold a 2027 season launch event in Milan next February, as the auto racing circuit builds on a new concept in 2025 to drum…...
Apple looks to grow awareness with deal for Yahoo to stream MLB, MLS alt-casts
1+ week, 10+ hour ago (153+ words) Sports Business Journal Apple looks to grow awareness with deal for Yahoo to stream MLB, MLS alt-casts The deal, which begins Friday with a Tigers-Guardians game, will see Yahoo Sports personalities Jake Mintz and Jordan Shusterman stream a two-inning alt-cast…...
SBJ Unpacks: IndyCar eyeing an event strategy
1+ week, 23+ hour ago (1779+ words) Tonight in Unpacks: The Freedom 250 Grand Prix was a success for IndyCar and Fox Sports, and the clear lesson moving forward is that the series needs more big events to draw in brands, fans and viewership, writes SBJ’s Adam Stern....
SBJ Media: NASCAR being strategic to find its groove
1+ week, 1+ day ago (934+ words) SBJ Media will be off Monday, Sept. 7, for the Labor Day holiday. Tonight in SBJ Media: NASCAR starts its playoffs this coming weekend. The traditional report card — TV viewership — has the Cup Series at around 2.6 million viewers, which is on…...
NASCAR pushes for new fans with gaming, FAST channel, fresh content like ‘Days of Thunder’ sequel
1+ week, 1+ day ago (571+ words) NASCAR starts its playoffs this coming weekend. The traditional report card — TV viewership — has the Cup Series at around 2.6 million viewers, which is on par with last season and a number that many properties would love to get to (not…...
Freedom 250 Grand Prix’s success in Washington, D.C., highlighted IndyCar/Fox Sports partnership
1+ week, 2+ day ago (899+ words) A practice session for a motor race is usually not enough to make a man cry, but Bud Denker wiped tears from his eyes when Indy cars screeched off pit road last week in Washington, D.C. When the first on-track action…...
Sources: Amid toe-dip back into racing, Nike exploring possible Formula 1 deal
1+ week, 2+ day ago (326+ words) Nike execs said to be on site at Crypto.com Miami Grand Prix Nike has quietly started getting involved with F1 again this year, a potential sign of a larger deal to come between the sportswear giant and global racing series,…...
Closing Bell: NASCAR nearing new Truck Series title sponsor
2+ week, 2+ hour ago (716+ words) NASCAR is getting closer to signing a new title sponsor of its Truck Series, according to people familiar with the matter, after the governing body spent months looking for a replacement for Stanley Black & Decker’s tool brand Craftsman. No deal…...
NASCAR closing in on new Truck Series title sponsor to replace Craftsman
2+ week, 2+ hour ago (221+ words) FedEx Freight mentioned as candidate NASCAR is getting closer to signing a new title sponsor of its Truck Series, according to people familiar with the matter, after the governing body spent months looking for a replacement for Stanley Black & Decker’s…...