7+ hour, 7+ min ago  (358+ words) Traction News Share Share Share Share Email Comments Ultra High Performance Tire Engineered with ENLITEN" Technology Bridgestone Americas (Bridgestone) announced the launch of the new Potenza Sport EVO tire, the next evolution of the acclaimed Potenza Sport tire, engineered for…...

1+ day, 14+ hour ago  (539+ words) Traction News Share Share Share Share Email Comments BTCC driver Dan Cammish debuts and demonstrates car builder Abby Higgins" bespoke project At this year"s North West 200, Northern Ireland"s famous motorcycle race, car builder and content creator Abby Higgins…...

6+ day, 9+ hour ago  (379+ words) The Specialty Equipment Market Association (SEMA) is announcing a new initiative to further integrate its off-road advocacy efforts by'extending SEMA-level exhibitor discounts to the top-tier members of the Off-Road Business Association (ORBA). The 2026 SEMA Show takes place Nov. 3-6 in Las…...

1+ week, 1+ day ago  (265+ words) Bridgestone, a global leader in premium tires and sustainable mobility solutions, is the exclusive tire partner to the new Lamborghini Fenomeno Roadster. In the latest collaboration between Lamborghini and its Official Technical Partner, the supercar is fitted with two custom-engineered…...

1+ week, 1+ day ago  (332+ words) Davanti Tyres is returning to Tire Cologne in Germany this June with its largest stand to date. Taking place from 9th-11th June, Davanti will be showcasing a wide selection of its newest and most popular products across 240sqm of stand, presenting patterns…...

1+ week, 2+ day ago  (219+ words) Attendee registration for the 2026 SEMA Show, returning to the Las Vegas Convention Center Nov. 3-6, is now open. "The SEMA Show is where the industry comes to see what's next and experience innovation firsthand," said Tom Gattuso, SEMA Vice President of…...

1+ mon, 1+ week ago  (461+ words) Traction News Share Share Share Share Email Comments The compound brings Audi Sport's character to both road and track: from the new hybrid era of the Ingolstadt-based company to the exclusive RS 3 competition limited Pirelli has developed bespoke versions of…...

1+ mon, 3+ week ago  (235+ words) Traction Summit, the premier event for the tire and rubber industries, heads to Charleston, South Carolina at the Courtyard Charleston from May 20-21, 2026, earlier in the year than usual. The 16th edition of this conference will highlight how artificial intelligence, sustainability, alternative…...

1+ mon, 3+ week ago  (129+ words) Pirelli" P Zero R The P Zero family represents Pirelli's technological forefront, delivering long-lasting safety and performance. The"P Zero R"was developed primarily for sportscars and the top-performing models of the prestige segment, while the"P Zero Trofeo RS…...

2+ mon, 4+ day ago  (70+ words) Traction News Bridgestone Announces 2026 Motorsports Activities Tireweb to Showcase New E-Commerce and Automation Solutions at NADA Show 2026 Tireweb Celebrates 25 Years of Innovation at SEMA Show 2025 UVeye and Dealer Tire Launch Integration to Streamline Tire Quotes and Boost Customer Trust and…...