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News
IndyCar scores viewership high for D.C. race
2+ hour, 57+ min ago (307+ words) Home › Linear Media › FOX › IndyCar scores viewership high for D.C. race IndyCar delivered its largest non-Indy 500 audience at least two decades for its race in the nation’s capital. Kyle Kirkwood’s win, which peaked with 3.48 million in the 2:30 PM ET…...
No change to NASCAR linear viewership trend as season shifts to USA
1+ week, 3+ day ago (370+ words) Home › Motorsports › NASCAR › No change to NASCAR linear viewership trend as season shifts to USA The USA Network portion of the NASCAR season began much the same way the TNT portion ended. Last weekend’s NASCAR Cup Series race from Iowa…...
NASCAR takes another "Big Data" viewership hit on linear
1+ mon, 2+ week ago (392+ words) Home › Motorsports › NASCAR › NASCAR takes another “Big Data” viewership hit on linear When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than the racing. Last weekend’s NASCAR Cup Series race from Chicagoland…...
NASCAR "Big Data" lift reverses in return to linear television
1+ mon, 3+ week ago (297+ words) Home › Motorsports › NASCAR › NASCAR “Big Data” lift reverses in return to linear television In its return to linear television, NASCAR’s recent “Big Data” lift went in reverse. For the five intervening races, all of which aired on streaming service Prime…...
Viewership up for second season of NASCAR on Prime Video
1+ mon, 4+ week ago (257+ words) Home › Streaming › Amazon › Viewership up for second season of NASCAR on Prime Video The second season of NASCAR on Prime Video posted an increase in viewership. With older viewers tuning in at a greater clip, Prime had a higher median…...
NASCAR Nashville numbers show another big methodological difference
2+ mon, 3+ week ago (314+ words) Home › Streaming › Amazon › NASCAR Nashville numbers show another big methodological difference For the second-straight week, the NASCAR viewership story differed considerably based on the methodology being reported. On an apples-to-apples basis, the “Big Data + Panel” figure declined 3% from the same…...
NASCAR Coke 600 ratings tell different stories depending on methodology
2+ mon, 4+ week ago (381+ words) Home › Streaming › Amazon › NASCAR Coke 600 ratings tell different stories depending on methodology The viewership story for NASCAR’s Coca-Cola 600 depends on the methodology. It is Nielsen policy to compare present-day “Big Data + Panel” figures to last year’s panel-only numbers. On that…...
Death of NASCAR driver Busch is latest shock for the sport
3+ mon, 4+ day ago (226+ words) Home › Motorsports › NASCAR › Death of NASCAR driver Busch is latest shock for the sport Kyle Busch, one of the best-known NASCAR drivers over the past two decades, died Thursday at 41. The news broke just hours after his family released a…...
The Needle: Reddick, Jordan, buzz has yet to translate in NASCAR ratings
3+ mon, 4+ week ago (830+ words) Home › Other sports › Gymnastics › The Needle: Reddick, Jordan, buzz has yet to translate in NASCAR ratings 3DY3XFH Team owner, MICHAEL JORDAN, celebrates with his team as TYLER REDDICK of Corning, CA (45) wins the Daytona 500 at Daytona International Speedway in Daytona Beach,…...
Daytona 500 audience rebounds despite competition
6+ mon, 6+ day ago (588+ words) Home › Linear Media › FOX › Daytona 500 audience rebounds despite competition Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked years on a crowded sports day. Last Sunday’s Daytona 500 averaged a 3.8 rating and…...