Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
Closing Bell: Versant heads into its NASCAR era
12+ hour, 50+ min ago (642+ words) USA Sports picks up the baton on NASCAR Cup Series coverage this weekend at Iowa Speedway, the official start of the new era between the auto racing series and Versant. NASCAR has four media companies airing its premier series races…...
NASCAR looks to grow fandom through Delta Sigma Theta activation
20+ hour, 10+ min ago (415+ words) NASCAR continued its push to reach new audiences during the Delta Sigma Theta South Atlantic Regional Conference in Charlotte, unveiling the first Delta Sigma Theta-branded show car and offering interactive racing simulators. The activation is part of NASCAR’s broader effort…...
Iowa Speedway to fully repave track before 2027 NASCAR race
12+ hour, 51+ min ago (315+ words) Sports Business Journal Iowa Speedway to fully repave track before 2027 NASCAR race Iowa Speedway will break ground for a $14M repaving project after this weekendâs NASCAR slate, which âencompasses the entiretyâ of the 20-year-old track, ahead of hosting its…...
NASCAR starts engines on USA Sports era with race weekend at sold-out Iowa Speedway
13+ hour, 51+ min ago (280+ words) USA Sports picks up the baton on NASCAR Cup Series coverage this weekend at Iowa Speedway, the official start of the new era between the auto racing series and Versant. NASCAR has four media companies airing its premier series races…...
TNT Sports takes step forward on NASCAR coverage in Year 2 of media-rights deal
16+ hour, 51+ min ago (399+ words) For its five races from late June through July, TNT Sports averaged 2.2 million viewers, up slightly from 2.1 million in 2025. Barry said the network is satisfied with the viewership and doesn’t judge its ROI from NASCAR solely from linear TV numbers....
O’Donnell wants NASCAR to become ‘must-have’ sport for broadcasters
16+ hour, 51+ min ago (23+ words) Sports Business Journal OâDonnell wants NASCAR to become âmust-haveâ sport for broadcasters...
N.C. funds study of motorsports impact, eyeing potential F1 race
1+ day, 19+ hour ago (253+ words) Sports Business Journal N.C. funds study of motorsports impact, eyeing potential F1 race Tucked into the $34B budget passed last month by North Carolina state lawmakers is â$400,000 for a new study of the motorsports industryâs economic impactâ on the state, according…...
IndyCar confirms return to Phoenix in 2027 with another NASCAR doubleheader
1+ day, 19+ hour ago (117+ words) Sports Business Journal IndyCar confirms return to Phoenix in 2027 with another NASCAR doubleheader IndyCar âwill return to Phoenix Raceway for the second straight year,â as the circuit will race on the 1-mile short oval on March 13, 2027, âjoining…...
Fox Sports, The CW could split NHRA media rights in next cycle; FloSports in digital mix
1+ week, 16+ hour ago (380+ words) The NHRA is in advanced stages of negotiating its next domestic media rights agreement, and Fox Sports, The CW and FloSports are among those in the mix, according to people familiar with the matter. The California-based drag racing series has…...
These boots are made for racing: Timberland getting back into NASCAR to grow Pro line
1+ week, 1+ day ago (243+ words) VF Corp.’s Timberland brand has signed with NASCAR Holdings to become a new sponsor with its Pro line, bringing the company behind the culturally immersed tan boots officially back into racing for the first time in over two decades....