News
Fanatics adds Mc Laren Racing to portfolio in latest trading card tie-up
15+ hour, 20+ min ago (317+ words) Fanatics will produce limited edition trading cards and collectables for the reigning F1 Constructors Champions. Mc Laren Racing, the incumbent Constructors Championship holders from motor racing's elite Formula 1 (F1), has struck a new trading card partnership with Topps, the collectable brand of…...
AFL expands ties with Monster Energy, adds AFLW
2+ week, 1+ day ago (223+ words) The Australian Football League (AFL) has expanded its commercial tie-up with major energy drinks brand Monster Energy. Through a multi-year contract renewal and expansion unveiled today, Monster Energy becomes the official energy drink of the AFLW affiliate women's league. Monster…...
Real Madrid star Courtois joins E1 team Sierra Racing Club as co-owner
3+ week, 21+ hour ago (381+ words) The 33-year-old has taken an ownership stake through his NXTPLAY Capital sports investment platform. Real Madrid and Belgium soccer star Thibaut Courtois has been named as the latest high-profile team owner in E1, theglobal all-electric motorboat racing series. The 33-year-old goalkeeper…...
Allwyn commits to F1 with expanded partnership deal
4+ week, 20+ hour ago (455+ words) The lottery operator will keep its designation after successfully partnering with F1 last season. Multi-national lottery operator Allwyn has extended and expanded its partnership with the iconic Formula 1 (F1) motor racing series after a successful first year of sponsorship. The extension builds…...
Be IN Sports returns to commercial venues in Australia through Foxtel deal
3+ week, 6+ day ago (306+ words) Foxtel Business will offer the top Spanish, Italian, and German soccer leagues, and tennis' ATP and WTA tours. Foxtel, the Australian pay-TV operator owned by DAZN, has agreed an exclusive distribution partnership with Be IN Sports to deliver the major…...
Formula E becomes the next sporting property added to Corpay stable
1+ mon, 1+ week ago (268+ words) The Corpay Cross-Border service becomes Formula E's exclusive foreign exchange provider. Corpay, the global financial services company that has developed a strong presence in sports, has struck a new deal, this time with'Formula E, the all-electric motor racing series. The…...
F1's Australian GP draws record turnout, strong viewership globally
1+ mon, 1+ week ago (539+ words) Broadcast domestically by Network 10, the Australian Grand Prix generated a total reach of 3. 9 million. Last weekend's Australian Grand Prix, the opening race of the 2026 Formula 1 (F1) season, drew strong viewership both domestically and in other global markets after an event filled…...
Silverstone renews ticketing partnership with Secu Tix
1+ mon, 2+ week ago (481+ words) The company will continue to manage ticket sales for all events at the British motor racing circuit. Silverstone, the motorsports venue and organizer of racing's Formula 1 (F1) British Grand Prix (GP), has continued its recent run of commercial activity by renewing…...
F1 enters the betting game with Betway deal
1+ mon, 2+ week ago (380+ words) Betway will become the sport's first official betting operator under a multi-year deal. Formula 1 (F1), the iconic motor racing series, has unveiled Betway as the sport's first official betting operator as part of a multi-year deal. The Super Group-owned sports betting…...
Netflix, Apple to share F1 programming in the US under new deal
1+ mon, 3+ week ago (389+ words) Netflix will air the Canadian GP in the US, while Apple will stream Drive to Survive season eight. Netflix and Apple have entered a new broadcast agreement that will see the global streaming platforms share select programming of motor racing's…...