5+ hour, 30+ min ago  (282+ words) By Silvia Schweiger | Posted July 7, 2026 | In Formula 1 This pattern repeats itself, to varying degrees, in Moto GP, Formula E, and endurance championships. Wherever there is telemetry, large volumes of data, and an engineering story to tell, tech brands have followed....

1+ week, 5+ day ago  (696+ words) By Emanuele Venturoli | Posted June 25, 2026 | In Formula 1 This is the result of a deliberate sponsorship strategy built on performance alignment, technological integration and long-term brand storytelling. Below is the updated analysis of who sponsors Red Bull Racing in Formula 1 in…...

2+ week, 4+ day ago  (349+ words) By Riccardo Taf" | Posted June 18, 2026 | In Formula 1, Moto GP For a CFO or board, that distinction is a capital-allocation question: a multi-season sponsorship is a recurring line item, and an equity reset on a mishandled switch is a write-down of…...

3+ week, 5+ day ago  (863+ words) By Emanuele Venturoli | Posted June 11, 2026 | In Motorsports RTR Sports Marketing has operated exclusively on the brand side of motorsport sponsorship since 1995. Every deal structure, every activation model, every market comparison in this guide reflects what works in practice, not in…...

1+ mon, 4+ day ago  (368+ words) By Emanuele Venturoli| Posted June 3, 2026 | In Motorsports Three stability signals make motorsport sponsorship deal structure 2026 more favourable for longer commitments than any recent prior year. The NASCAR charter settlement (December 2025) gave charter-holding teams structural certainty that supports genuine long-term motorsport…...

1+ mon, 4+ day ago  (897+ words) By Emanuele Venturoli| Posted June 3, 2026 | In Motorsports These four questions establish whether the financial and organisational conditions for motorsport sponsorship for brands are in place. A "no" here identifies what needs to be resolved before a deal makes commercial sense....

1+ mon, 4+ day ago  (651+ words) By Emanuele Venturoli| Posted June 3, 2026 | In Motorsports This guide provides a month-by-month motorsport sponsorship buying calendar for F1, Moto GP, NASCAR, and WEC, explains the structural reasons the commercial windows are where they are, and gives series-by-series guidance on when to…...

1+ mon, 2+ week ago  (480+ words) By Riccardo Taf| Posted May 21, 2026 | In Formula 1, Moto GP I have been thinking about Max Verstappen at the N'rburgring. There is a tension in that image that I find useful. None of these fit the profile of the motorsport sponsor…...

2+ mon, 4+ week ago  (1127+ words) By Emanuele Venturoli| Posted April 8, 2026 | In NASCAR It is worth noting that "NASCAR" as an organisation oversees three national series simultaneously. Each has its own distinct race count: When people ask "how many NASCAR races per year", they are usually…...

5+ mon, 4+ day ago  (1565+ words) By Emanuele Venturoli| Posted February 3, 2026 | In Formula 1, Formula1, Sport Sponsorship In the complex and exciting world of Formula 1, performance no longer belongs exclusively to wind tunnels and race strategies. It also unfolds in boardrooms, brand labs, and experiential marketing campaigns'where vision,…...