3+ hour, 26+ min ago  (248+ words) Formula 1" has officially announced a multi-year partnership with renowned illustrated publisher DK Books, a move designed to expand the sport's commercial footprint through a new collection of officially licensed titles. Commencing in November 2026, the programme will feature a diverse array…...

1+ day, 7+ hour ago  (268+ words) The Formula One Powerboat National Championships are set to return to Pittsburgh's Three Rivers in 2027, marking the beginning of a major three-year partnership between Sports PITTSBURGH and the International Hot Rod Association (IHRA) Powerboat Series. This collaboration will establish a…...

5+ day, 2+ hour ago  (343+ words) Formula 1 and the LEGO Group have officially confirmed that a highly anticipated LEGO-themed Drivers" Parade will headline the pre-race festivities at this weekend"s Formula 1 Pirelli British Grand Prix 2026. Building on the massive success of the 2025 Miami Grand Prix activation,…...

5+ day, 3+ hour ago  (377+ words) Formula 1 has officially announced a new multi-year partnership with Flexjet, appointing the global leader in private aviation as the sport's Official Private Aviation Supplier. This alliance commenced on July 1, 2026, ahead of the British Grand Prix, and is designed to address…...

6+ day, 3+ hour ago  (325+ words) Formula 1 has officially announced a new partnership with Flexjet, appointing the global leader in private aviation as the sport's Official Private Aviation Supplier. The partnership leverages Formula 1's expansive platform, which reaches an international audience of more than 830 million fans....

1+ week, 4+ hour ago  (344+ words) The Cadillac Formula 1" Team has announced a partnership with 3 M, establishing the manufacturing giant as the team's official material science partner. This collaboration aims to leverage 3 M's extensive expertise in research and development to enhance the performance of the Cadillac…...

1+ week, 2+ day ago  (321+ words) Formula 1" and Servus TV have finalised a broadcast rights extension, ensuring that motorsport fans in Austria will retain access to live, free-to-air coverage of the FIA Formula One World Championship" through the end of the 2029 season. The renewal builds upon…...

3+ week, 1+ day ago  (418+ words) Leading Supercars championship outfit Tickford Racing has structurally bolstered its commercial portfolio for the remainder of the 2026 season, securing a multi-car sponsorship deal with homegrown apparel brand Melbourne Sock Co. (MSC). The alignment will see MSC branding integrated across both…...

4+ week, 1+ day ago  (317+ words) The European Broadcasting Union (EBU) and European Athletics have officially finalised a major media rights extension, ensuring comprehensive free-to-air coverage of the continent's premier athletics events through to the end of 2031. The multi-year contract renewal extends the existing broadcast cycle…...

1+ mon, 1+ week ago  (283+ words) Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become the title partner of the Alpine Formula One team. Commencing at the start of the 2027 FIA Formula One World Championship, the French squad will officially rebrand and…...