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News
Formula 1 and Disney extend 'Fuel the Magic' collaboration
1+ hour, 10+ min ago (298+ words) Formula 1 and Disney have announced a significant extension of Fuel the Magic through the 2028 season, marking the next chapter of the global collaboration with the addition of Disney and Pixar’s Cars franchise. Launched in 2025, “Fuel the Magic” blends Disney storytelling…...
New features via Formula 1 Fever partnership
1+ mon, 3+ week ago (353+ words) Mediabrief.com Formula 1® has announced that Fever will join the sport in a long-term global partnership as its Official Supplier, for races in 2027 and beyond. As part of the new five-year agreement, Fever will provide a new ticketing platform for…...
Mumbai Falcons Racing Limited Launches Mumbai Headquarters
2+ mon, 2+ day ago (304+ words) Mediabrief.com Mumbai Falcons Racing Limited (MFRL), a motorsport and sim racing organisation, announces the inauguration of its new headquarters at Nariman Point, Mumbai. The facility was officially inaugurated by Indian cricket star and brand ambassador for the F1® Program in…...
TCM Sports LIST debuts for global sporting events
2+ mon, 2+ week ago (115+ words) Mediabrief.com TCM Sports has announced the launch of TCM Sports LIST, a premium sports hospitality vertical focused on curated, access-led experiences across major global sporting events. TCM Sports LIST has been created for audiences seeking more than just a…...
Butterfly signs five year title sponsorship with UTT
4+ mon, 1+ week ago (308+ words) As part of the agreement, Butterfly will serve as the title sponsor of the league from Season 7 in 2026 through Season 11 in 2030. Butterfly will supply equipment to support initiatives across the UTT ecosystem, aligning with efforts to drive participation and enhance…...
Duolingo English Test partners with Red Bull Moto Jam
4+ mon, 1+ week ago (328+ words) Held in Greater Noida, Red Bull Moto Jam 2026 brought together around 10,000 fans and featured motorsport talent, including F1’s rookie for the 2026 season, Arvid Lindblad. For India’s growing Formula 1 fanbase, the event represented a cultural moment and DET positioned itself at…...
Boldfit and RCB strengthen partnership with new gear
4+ mon, 2+ week ago (240+ words) Now in its third year backing RCB, Boldfit is doubling down on a shared philosophy: bold performances are earned long before matchday. This season, the partnership moves beyond association to co-creation, with products designed alongside the needs, routines, and intensity…...
Nuveen partners with Williams Formula 1 team
6+ mon, 2+ week ago (422+ words) Beginning in the 2026 season, the Nuveen logo will be displayed across the car bodywork and race suits as more than a product placement. Tara Giuliano, Chief Marketing Officer, Nuveen said, “It’s a signal of shared ambition. This isn’t about visibility,…...