News
The Shanghai GP: When a race becomes a city-wide content engine
5+ hour, 13+ min ago (236+ words) The Chinese Grand Prix rolled into Shanghai in'mid-March to an unprecedented amount'of'fanfare and excitement. Each year, this highly'anticipated'stop on the global F1 circuit'manages to go one step'further than'the previous year,'and this year did not disappoint." Yet'what stood out the most'was…...
Is Formula 1 the right track for Disney's Gen Z ambitions?
3+ mon, 2+ day ago (702+ words) When Disney expanded its "Fuel the magic" collaboration with Formula 1 for the 2026 season, the spectacle was hard to miss: Mickey Mouse and friends sporting racing-inspired outfits, exclusive collections at Grand Prix locations, and partnerships with lifestyle brands. But behind the…...
Disney puts Minnie and Daisy in the driver's seat with F1 Academy partnership
1+ mon, 3+ week ago (459+ words) Disney is accelerating its collaboration with Formula 1 (F1) by extending the partnership to include F1 Academy, the all-women racing championship. The announcement comes in the wake of the 2026 Chinese Grand Prix in Shanghai, as the F1 calendar now heads toward Japan. Classic Disney…...
Disney shifts into high gear with new F1 collabs and trackside activations
2+ mon, 3+ day ago (632+ words) Disney is expanding its multi-year "Fuel the magic" collaboration with Formula 1, introducing new merchandise collections, retail partnerships and character appearances across the 2026 race season. The latest wave builds on the broader campaign announced earlier this year, which blends racing culture…...
Mercedes-Benz renews PR partnership in Malaysia
2+ mon, 1+ week ago (381+ words) Mercedes-Benz Malaysia has renewed its PR partnership with Perspective Strategies following a pitch, extending the agency's remit for another two years. The renewed agreement runs from January 2026 to December 2027 and follows a formal pitch process held in October 2025, with the…...