News
Enterprise Turns Corner Kicks Into Real-Time Chances to Win a Car | LBBOnline
1+ hour, 55+ min ago (468+ words) Enterprise is giving fans a reason to care even more about every corner kick. The brand's new #On Every Corner campaign turns one of football's most suspenseful pauses into a real-time chance to win a car. When a corner kick…...
We Are Social Sport Spotlights New Era of Female F1 fandom | LBBOnline
1+ day, 20+ hour ago (333+ words) We Are Social Sport Spotlights New Era of Female F1 fandom Little Black Book | LBBOnline We Are Social Sport Spotlights New Era of Female F1 fandom We Are Social Sport, the sports division of socially-led creative agency We Are Social, has launched…...
Discover Alpine Active Torque Vectoring with Pierre Gasly | LBBOnline
5+ day, 1+ hour ago (22+ words) Discover Alpine Active Torque Vectoring with Pierre Gasly Little Black Book | LBBOnline Alpine - Discover Alpine Active Torque Vectoring with Pierre Gasly...
Liquid I. V Partners with Sports Club Atelier for Limited Edition F1 Merch Drop | LBBOnline
3+ week, 18+ hour ago (376+ words) Liquid I. V Partners with Sports Club Atelier for Limited Edition F1 Merch Drop Little Black Book | LBBOnline Liquid I. V Partners with Sports Club Atelier for Limited Edition F1 Merch Drop F1s audience has flipped. Women now make up roughly 40% of the fanbase, with…...
Why Lamborghini Is Betting on Gaming Festivals to Reach the Next Generation | LBBOnline
3+ week, 4+ day ago (326+ words) For decades, Lamborghini built its reputation through motorsports, luxury craftsmanship and high-performance engineering. But now the Italian supercar brand is finding cultural relevance within the world of gaming festivals. Following successful activations at Dream Hack Dallas and Stockholm in 2025, ESL…...
Porsche Reimages Iconic Racing Posters to Honour 75 Years of Motorsport Heritage | LBBOnline
4+ week, 1+ day ago (256+ words) Porsche has unveiled a new motorsports film marking 75 years of motorsport heritage, created in partnership with its recently appointed agency of record, Lola USA. The launch of "75 Years of Racing History" marks a defining first chapter for Porsche and Lola…...
Ford Unites Grit, Horsepower and Daniel Ricciardo for Raptor Short Film | LBBOnline
2+ mon, 1+ week ago (396+ words) Ford Unites Grit, Horsepower and Daniel Ricciardo for Raptor Short Film'Little Black Book | LBBOnline Ford Unites Grit, Horsepower and Daniel Ricciardo for Raptor Short Film Ford Motor Company has partnered with Wieden+Kennedy New York to launch a short film…...
Channel 4 Sales Secures Sponsorship with Autotrader | LBBOnline
2+ mon, 3+ week ago (283+ words) Channel 4 Sales has secured a broadcast sponsorship deal with Autotrader, the UK's biggest and most trusted car marketplace, to officially sponsor coverage of "The Great British Bake Off' franchise for six months from March. The sponsorship officially launches on Sunday…...
Gatorade Brings Chief Hydration Officer, Dan Gorringe, to F1 | LBBOnline
3+ mon, 6+ day ago (347+ words) Last weekend, Gatorade brought its chief hydration officer, former AFL player turned internet personality Dan Gorringe, to the Formula 1 Australian Grand Prix. It's the latest chapter of Gatorade's 'Chief Hydration Officer' series, which sees Dan entertaining and educating sports fans…...
2045 Creates World's Fastest Fitting Room, F1-Inspired 'The Fit Lane' | LBBOnline
3+ mon, 1+ week ago (263+ words) 2045 brought the speed of Formula 1 into Melbourne retail this weekend with the launch of 'The Fit Lane', the world's fastest fitting room experience in Universal Store Melbourne Central. 'The Fit Lane' challenged fans to get fitted out in record time,…...