News
Fraunhofer consortium reaches milestone in tire abrasion analysis
1+ hour, 32+ min ago (452+ words) Project TERIS aims to standardise laboratory generation, analysis and prediction of tire wear Headed by the Fraunhofer Institute for Structural Durability and System Reliability LBF, the project aims, "for the first time", to generate, analyse and predict tire wear in…...
Pirelli acquiring 25% stake in 'virtual sensor' startup
1+ week, 3+ day ago (276+ words) Investment in Italian spin-off gives tire maker option for full ownership as it expands its ‘Cyber Tyre ecosystem’ Milan, Italy – Pirelli has agreed to acquire a 24.99% stake in Italian mobility startup RIDEsense as part of a strategic partnership to strengthen…...
Pirelli to remain F1 tire supplier through 2028
1+ mon, 2+ day ago (216+ words) FIA exercises option to extend current agreement with tire maker by one year Milan, Italy – Pirelli will remain the exclusive tire supplier to Formula 1 and its associated championships through the end of the 2028 season, after the FIA exercised an option…...
The Tire Cologne 2026 – Updates & Preview
2+ mon, 5+ day ago (83+ words) International tire & wheel industry expo The Tire Cologne 2026, taking place 9-11 June in in Cologne, Germany will showcase developments in tires, rims and machinery as well as new materials and digital technologies that address ongoing transition in the global tire market....
Pirelli lays out mitigation plan to address Middle East crisis
2+ mon, 3+ week ago (289+ words) Tire maker says tensions causing “great pressure” on energy, raw materials costs Milan, Italy – Pirelli has outlined a mitigation plan to offset the impact of the Middle East crisis, warning that ongoing tensions are placing “great pressure” on energy markets…...
Pirelli brings P Zero R sport tires to aftermarket
3+ mon, 3+ week ago (230+ words) Tires positioned for sports cars and high-end models in the prestige segment Milan – Pirelli has expanded its ultra-high-performance offering to the replacement market, making its P Zero R and P Zero Trofeo RS sport tires available beyond original equipment fitments....
Pirelli set to break ground on Saudi tire plant
4+ mon, 23+ hour ago (181+ words) Joint project with PIF now expected to be completed in the second half of 2027 Milan, Italy – Pirelli & C. SpA expects to break ground on a €480-million joint venture tire project in Saudi Arabia “in the following weeks,” according to CEO…...
Pirelli board rejects ‘segregation plan’ for “cyber tire”
5+ mon, 1+ week ago (522+ words) Separation could result in allocation of patents to a separate entity, inhibiting their free use by tire maker Milan, Italy — Pirelli's board of directors has rejected a proposal to segregate its “cyber tire” activities, agreeing with chief executive Andrea Casaluci…...
Goodyear targets growth for Cooper Tires in EMEA
8+ mon, 3+ week ago (185+ words) Development strategy covers markets for passenger, 4x4, and light truck tires in the region Brussels – Goodyear is making “significant investments” in product development at Cooper Tires, its predominant second-tier consumer brand in EMEA, the group said 23 Oct. According to the Goodyear…...
Aston Martin adopting Pirelli's ‘cyber tire’ technology
10+ mon, 2+ day ago (155+ words) Milan, Italy – Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli’s ‘cyber tire’ technology into the British luxury performance brand’s future vehicles. The technology collects data from tire sensors, processes the information with Pirelli’s proprietary software…...