News
The Tire Cologne 2026 " Updates & Preview
12+ hour, 2+ min ago (83+ words) International tire & wheel industry expo The Tire Cologne 2026, taking place 9-11 June in in Cologne, Germany will showcase developments in tires, rims and machinery as well as new materials and digital technologies that address ongoing transition in the global tire market....
Pirelli lays out mitigation plan to address Middle East crisis
3+ week, 9+ hour ago (289+ words) Tire maker says tensions causing "great pressure" on energy, raw materials costs Milan, Italy " Pirelli has outlined a mitigation plan to offset the impact of the Middle East crisis, warning that ongoing tensions are placing "great pressure" on energy markets…...
Pirelli brings P Zero R sport tires to aftermarket
1+ mon, 2+ week ago (230+ words) Tires positioned for sports cars and high-end models in the prestige segment Milan " Pirelli has expanded its ultra-high-performance offering to the replacement market, making its P Zero R and P Zero Trofeo RS sport tires available beyond original equipment fitments....
Pirelli set to break ground on Saudi tire plant
1+ mon, 3+ week ago (181+ words) Joint project with PIF now expected to be completed in the second half of 2027 Milan, Italy " Pirelli & C. Sp A expects to break ground on a "480-million joint venture tire project in Saudi Arabia "in the following weeks," according to CEO…...
Pirelli board rejects "segregation plan" for "cyber tire
3+ mon, 2+ day ago (522+ words) Separation could result in allocation of patents'to'a separate entity, inhibiting their free use by tire maker Milan, Italy " Pirelli's board of directors has rejected a proposal to segregate its "cyber tire" activities, agreeing with chief executive Andrea Casaluci that such…...
Goodyear targets growth for Cooper Tires in EMEA
6+ mon, 2+ week ago (185+ words) Development strategy'covers'markets for passenger, 4x4, and light truck tires in the region Brussels " Goodyear is making "significant investments" in product development at Cooper Tires, its predominant second-tier consumer brand in EMEA, the group said 23 Oct. According to the Goodyear release, from…...
Aston Martin adopting Pirelli's "cyber tire" technology
7+ mon, 3+ week ago (155+ words) Milan, Italy " Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli's "cyber tire' technology into the British luxury performance brand's future vehicles. The technology collects data from tire sensors, processes the information with Pirelli's proprietary software…...
JLR to fit new Pirelli tires made with over 70% sustainable materials
10+ mon, 22+ hour ago (273+ words) P Zero using rice husk-derived silica, recycled steel, and FSC-certified rubber for Range Rover models Milan, Italy " Jaguar Land Rover (JLR) is claiming an industry first by adopting 70% sustainable tires from Pirelli: starting with selected Range Rover models later this…...