News
Ford and Nissan are embedding their brands in sports as they chase fandoms
15+ hour, 44+ min ago (907+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Rather than sponsor sports leagues and clubs, advertisers like Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports…...
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
11+ hour, 37+ min ago (968+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built…...