2+ hour, 24+ min ago  (297+ words) Nascar has added Arby's as a supporting partner for the inaugural San Diego race weekend. The event, which takes place from 19th to 21st June at Naval Base Coronado, will feature prominent branding and activations from the fast food chain. "As we…...

1+ week, 1+ hour ago  (221+ words) Nascar averaged 2.39 million viewers at Martinsville Speedway on FS1, a small drop compared to last year's race. Last season's visit to Martinsville averaged a marginally higher audience of 2.42 million. However, before last year's race, this season's figure is the highest viewership…...

1+ week, 4+ day ago  (153+ words) The World Rally Championship (WRC) has extended its partnership with Wolf Lubricants until 2029. Wolf Lubricants has been a partner of WRC since 2019 and this represents an early extension to their existing deal. With a renewed focus on sustainability, both organisations…...

1+ week, 6+ day ago  (232+ words) Formula One and Allwyn have agreed a multi-year partnership extension which sees the lottery operator continue as an official partner of the series. This is an early extension to the deal agreed in February last year which was signed "for…...

1+ week, 6+ day ago  (212+ words) More Than Equal has launched FutureLap, a new data platform designed to modernise how emerging motorsport talent is identified, compared and understood. The independent global motorsport initiative hopes to find the first female Formula One world champion." The platform includes…...

3+ week, 1+ day ago  (911+ words) As anticipated, Formula One has confirmed that this year's Bahrain and Saudi Arabian Grands Prix will not take place due to the ongoing conflict in the Middle East. Both races were set to take place in April and, with no…...

4+ week, 19+ hour ago  (950+ words) The build-up to any Formula One season is greeted with speculation and excitement, but rarely has a new campaign promised so much change as this one, with revamped regulations, new teams, and a debut race in Madrid all promising to…...

4+ week, 19+ hour ago  (891+ words) The news that ex-Red Bull team principal Christian Horner was interested in returning to the sport through the acquisition of a stake in the Alpine Formula One team was not surprising. Potential competition from his great rival at Mercedes in…...

1+ mon, 3+ day ago  (392+ words) IndyCar opened its 2026 season in St Petersburg with 1.34 million viewers on Fox, before Nascar averaged a disappointing 3.93 million viewers at the Circuit of The Americas (COTA) on the same channel. For IndyCar, this year's audience is strong if not spectacular....

1+ mon, 4+ day ago  (271+ words) Formula One has extended its global partnership with Salesforce in a new multi-year agreement that will see the launch of a fan engagement tool powered by artificial intelligence (AI). Formula One and Salesforce have partnered since 2022 under an original five-year…...