News
Indy 500 averages 6. 64m viewers on Fox
2+ hour, 44+ min ago (415+ words) The Indianapolis 500 averaged 6. 64 million viewers on Fox, making it the second most-watched edition of the iconic race since 2012. This is down on last year's viewership of 7. 01 million, which was the first time the race aired on Fox since the broadcaster…...
Mc Laren entice Intel back to F1 with compute partnership
2+ week, 1+ day ago (370+ words) Mc Laren Racing have agreed a multi-year technology partnership with Intel, which becomes the official compute partner for its'Formula One and Indy Car teams. Intel will support Mc Laren in turning large volumes of data captured from the car, track…...
F1 agrees 'UK1bn' extension to Sky TV deal in UK, Ireland and Italy
3+ week, 1+ day ago (633+ words) Formula One and Sky have agreed an extension that will see Sky Sports continue to exclusively air the sport in the UK, Ireland and Italy. As first reported by the Daily Mail, the agreement is worth UK1 billion (US$1. 4 billion). Black…...
Nascar's Talladega race averages 3. 97m viewers on Fox
1+ mon, 9+ hour ago (248+ words) Nascar averaged 3. 97 million viewers on Fox for last weekend's race at Talladega Superspeedway. This represented a marginal two per cent fall compared to last year's race, which averaged 4. 04 million viewers on the same channel. The average audience for the event…...
Nascar names Steve O'Donnell as CEO in historic leadership change
1+ mon, 2+ day ago (710+ words) Nascar has named Steve O'Donnell as its new chief executive, the first person outside of the France family to hold the role in the organisation's 78-year history. Jim France, who has served as chief executive since 2018, will remain as Nascar…...
Indy Car's Long Beach viewership leaps 130% Yo Y thanks to Nascar lead-in
1+ mon, 6+ day ago (250+ words) Indy Car enjoyed its largest audience for a race at Long Beach since the merger with Champ Car in 2008 thanks to a lead-in from Nascar. Last weekend, 1. 27 million viewers watched "lex Palou take victory at the California street circuit on…...
F1's global TV viewership up over first three races despite divisive racing product
1+ mon, 2+ week ago (499+ words) Formula One's global TV viewership figures have risen across each of the first three races of the season despite fans being divided over the current state of the racing product. Black Book Motorsport understands that global audiences have risen year-over-year…...
Nascar viewership drops below 2m at Bristol on FS1
1+ mon, 2+ week ago (227+ words) Nascar's viewership figures for last weekend's race at Bristol Motor Speedway fell to 1. 95 million on FS1. This is a five per cent drop compared to last year's audience for the race, known as the Food City 500 for sponsorship reasons. Notably, this…...
Nascar adds Arby's as latest supporting partner for San Diego weekend
1+ mon, 3+ week ago (297+ words) Nascar has added Arby's as a supporting partner for the inaugural San Diego race weekend. The event, which takes place from 19th to 21st June at Naval Base Coronado, will feature prominent branding and activations from the fast food chain. "As we…...
Nascar averages 2. 4m viewers at Martinsville as Indy Car drops below 1m for first time this season
1+ mon, 4+ week ago (221+ words) Nascar averaged 2. 39 million viewers at Martinsville Speedway on FS1, a small drop compared to last year's race. Last season's visit to Martinsville averaged a marginally higher audience of 2. 42 million. However, before last year's race, this season's figure is the highest viewership…...