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Sports Business Journal sits at the epicenter of sports business, providing news, analysis, networking and data for the sports industry.
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News
Hendrick snatches prodigy Zilisch away from Trackhouse for 2028 NASCAR season
3+ week, 5+ day ago (325+ words) Sports Business Journal Hendrick snatches prodigy Zilisch away from Trackhouse for 2028 NASCAR season Ally Financial to continue sponsoring HMSâ No. 48 Chevrolet Hendrick Motorsports on Monday named Connor Zilisch as the new driver of its No. 48 Chevrolet starting in 2028, as the…...
AMB Sports and Entertainment continues to shape sports business
2+ day, 17+ hour ago (110+ words) Sports Business Journal AMB Sports and Entertainment continues to shape sports business Rich McKay, CEO of AMB Sports and Entertainment, joins SBJâs Austin Karp to discuss the future of the organization and how they keep the focus on the…...
SBJ Unpacks: Freedom 250 a big TV draw for IndyCar
2+ week, 4+ day ago (1649+ words) Tonight in Unpacks: Sunday’s IndyCar Freedom 250 Grand Prix of Washington, D.C., drew 3.28 million viewers, the best the series has seen outside the Indy 500 since 2008, reports SBJ’s Austin Karp. Listen to SBJ’s most popular podcast, Morning Buzzcast, where Abe Madkour discusses…...
NASCAR Foundation fetes Fox Sports’ Shanks in N.Y. for youth work
4+ day, 13+ min ago (211+ words) Sports Business Journal NASCAR Foundation fetes Fox Sportsâ Shanks in N.Y. for youth work NASCAR Tuesday night toasted Fox Sports CEO and Exec Producer Eric Shanksâ work with youth-related organizations as part of the 20th anniversary celebrations for the racing…...
SBJ Media: NASCAR being strategic to find its groove
1+ week, 5+ day ago (934+ words) SBJ Media will be off Monday, Sept. 7, for the Labor Day holiday. Tonight in SBJ Media: NASCAR starts its playoffs this coming weekend. The traditional report card — TV viewership — has the Cup Series at around 2.6 million viewers, which is on…...
Closing Bell: NASCAR nearing new Truck Series title sponsor
2+ week, 3+ day ago (716+ words) NASCAR is getting closer to signing a new title sponsor of its Truck Series, according to people familiar with the matter, after the governing body spent months looking for a replacement for Stanley Black & Decker’s tool brand Craftsman. No deal…...
SiriusXM to elevate IndyCar presence, Meyer Shank deal with deeper artist alignment
3+ day, 20+ hour ago (429+ words) SiriusXM and several major music labels and artists including Morgan Wallen are in talks with IndyCar team Meyer Shank Racing about ways to make a bigger impact with their partnership in 2027. That’s according to Tim Meyer, commercial director for the…...
SBJ Unpacks: IndyCar eyeing an event strategy
1+ week, 4+ day ago (1779+ words) Tonight in Unpacks: The Freedom 250 Grand Prix was a success for IndyCar and Fox Sports, and the clear lesson moving forward is that the series needs more big events to draw in brands, fans and viewership, writes SBJ’s Adam Stern....
IndyCar prez: Freedom 250 Grand Prix of Washington D.C. likely to be a one-off
2+ week, 6+ day ago (306+ words) Sports Business Journal IndyCar prez: Freedom 250 Grand Prix of Washington D.C. likely to be a one-off President Trumpâs administration and D.C. Mayor Muriel Bowser are interested in turning the Freedom 250 Grand Prix into an annual event, but itâs…...
Aikman: Goodell signed off on Dolphins advisory role
4+ week, 1+ day ago (261+ words) Sports Business Journal Aikman: Goodell signed off on Dolphins advisory role Pro Football HOFer and ESPN analyst Troy Aikman said that he talked to NFL Commissioner Roger Goodell about his involvement with the Dolphinsâ front office and whether it â…...