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Sports Business Journal sits at the epicenter of sports business, providing news, analysis, networking and data for the sports industry.
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News
Freedom 250 Grand Prix’s success in Washington, D.C., highlighted IndyCar/Fox Sports partnership
1+ week, 6+ day ago (899+ words) screeched off pit road last week in Washington, D.C. When the first on-track action for the Freedom 250 Grand Prix occurred during the Aug. 22-23 race weekend, it was the culmination of a marathon and a deeply fatiguing...Executive Producer Eric Shanks turned…...
IndyCar’s Freedom 250 Grand Prix a hit with drivers, fans
2+ week, 5+ day ago (81+ words) Grand Prix a hit with drivers, fans In addition to the president and First Lady, some of those spotted at the race included Interior Secretary Doug Burgum, Defense...Secretary Howard Lutnick and Trump aide Natalie Harp. The drivers âwere…...
Stars & Stripes: IndyCar teams unveil patriotic liveries for Freedom 250
3+ week, 2+ day ago (395+ words) unveil patriotic liveries for Freedom 250 Many of the IndyCar Series teams headed to the Freedom 250 Grand Prix of Washington D.C. have âdressed...âdressed their entries in themed liveries to celebrate the unique race,â according to Marshall Pruett of......
AMB Sports and Entertainment continues to shape sports business
2+ day, 16+ hour ago (110+ words) Entertainment, joins SBJâs Austin Karp to discuss the future of the organization and how they keep the focus on the customer. McKay also provides his perspective on the league from his seat on the NFL Competition Committee as well…...
IndyCar prez: Freedom 250 Grand Prix of Washington D.C. likely to be a one-off
2+ week, 6+ day ago (306+ words) D.C. Mayor Muriel Bowser are interested in turning the Freedom 250 Grand Prix into an annual event, but...Keith Krach told SBJ that there were hopes to turn the race into an annual happening. Race Chairman Bud Denker and Bowser later confirmed…...
NASCAR Foundation fetes Fox Sports’ Shanks in N.Y. for youth work
3+ day, 23+ hour ago (211+ words) work with youth-related organizations as part of the 20th anniversary celebrations for the racing propertyâs non-profit foundation. At an honors gala at the Ziegfeld Ballroom in N.Y., the NASCAR Foundation gave Shanks its Champion for Children Award to spotlight…...
Apple looks to grow awareness with deal for Yahoo to stream MLB, MLS alt-casts
1+ week, 3+ day ago (153+ words) with deal for Yahoo to stream MLB, MLS alt-casts The deal, which begins Friday with a Tigers-Guardians...Jordan Shusterman stream a two-inning alt-cast of the game. Yahoo Sports senior MLB writers will also host a pre-game show. The next alt-cast…...
SBJ Unpacks: Freedom 250 a big TV draw for IndyCar
2+ week, 4+ day ago (1649+ words) Prix of Washington, D.C., drew 3.28 million viewers, the best the series has seen outside the Indy 500 since 2008, reports SBJ’s Austin Karp....promising to spend “ambitiously but judiciously,” the Orioles’ David Rubenstein calling team ownership “a humbling experience,” the big week ahead…...
SBJ Unpacks: IndyCar eyeing an event strategy
1+ week, 4+ day ago (1779+ words) Tonight in Unpacks: The Freedom 250 Grand Prix was a success for IndyCar and Fox Sports, and the clear lesson moving forward is that the series needs more big events to draw in brands,...September with UCLA parting ways with AD…...
Freedom 250 gives IndyCar best non-Indy 500 TV audience since 2008 merger
2+ week, 4+ day ago (179+ words) Sundayâs IndyCar Freedom 250 Grand Prix delivered the best non-Indianapolis 500 TV audience for the open-wheel racing series since the IRL-Champ Car merger in 2008. Fox drew 3.28 million viewers for the race, which is around half of what the network got for…...