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The company has named Jeff Bardsley as the next president and CEO of Head North America. The current VP of Racquet Sports marketing for North America, will replace longtime CEO Kevin Kempin, who will retire July 1 after 32 years with the company. Sumit Anand joined Academy this month and reports directly to CEO Steve L
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Puma SE Snags Nike Veteran Steve Cecchini to Lead Sports Marketing
4+ day, 18+ hour ago (145+ words) Puma SE has appointed Steve Cecchini, formerly at Nike, as its new senior vice president, sports marketing, effective October 1, 2026. He will report directly to Puma CEO Arthur Hoeld. In his new role, Cecchini will further develop Puma’s sports marketing organization,…...
Under Armour Extends Partnership with Yale
1+ week, 2+ day ago (199+ words) Under Armour and Yale Athletics announced a 10-year extension of their longstanding partnership. The brand first partnered with Yale in 2016. Under Armour and Yale Athletics announced a 10-year extension of their longstanding partnership The brand first partnered with Yale in…...
EXEC: Amer Sports’ Investment in Wilson Softgoods Pays Off in Big Way in Q2
3+ week, 4+ day ago (509+ words) Amer Sports CEO James Zheng said the Wilson brand’s Tennis 360 strategy continues to resonate very well with consumers, “from unique line of tennis apparel and footwear to high performance racquets.” “We continue to see very strong momentum in Tennis 360 globally,…...