2+ hour, 29+ min ago   (488+ words) Automakers spent $2.31 billion on estimated national TV spending in 2025, down 10.1% from $2.57 billion in 2024, according to iSpot.tv. Household TV ad impressions also fell to 209.4 billion, down 17.9% from 254.9 billion in 2024. The top five brands by estimated national TV ad spending in…...

1+ day, 13+ hour ago   (262+ words) A year after initially coming together on the track, Chili's is continuing to bring its trademark red pepper to NASCAR with a multiyear extension of its partnership with Spire Motorsports. Over the past year Chili's and Spire Motorsports have encouraged…...

5+ day, 5+ hour ago   (200+ words) Hardee's is stepping up to sponsor one of the most popular sports in America. Earlier this week NASCAR announced it has named Hardee's as the official quick service restaurant of NASCAR. The partnership marks NASCAR's first QSR partner since 2008. On…...

6+ day, 4+ hour ago   (322+ words) It goes without saying the automotive industry is competitive, but executives are usually cordial." But the buck stopped with Ford Executive Chair Bill Ford and Ford CEO Jim Farley when Cadillac took a jab at the blue oval racing program....

1+ mon, 1+ week ago   (321+ words) Cadillac, the only U.S. team competing in Formula 1 next year, is still planning to unveil the livery of its 2026 challenger'via a Super Bowl broadcast spot, a spokesperson confirmed on Friday. A report suggested the General Motors luxury brand -- which has been…...

2+ mon, 2+ day ago   (620+ words) Chevrolet is once again offering up a cinematic spot that aims to pull at the heartstrings for the holidays." The effort includes an experiential roadshow featuring its Chevrolet Silverado EV." The General Motors division has a history of offering compelling…...

3+ mon, 2+ day ago   (328+ words) Audi of America and Major League Soccer (MLS) announced a multiyear extension of their 10-year-old partnership. The deal deepens the brand's presence in MLS matches, from postseason games to marquee player honors. "This collaboration has allowed us to connect with…...

3+ mon, 5+ day ago   (237+ words) ALT HED: MSC Cruises Extends F1 Sponsorship DEK: The F1 2025 Austin Grand Prix title sponsor and BWT Alpine F1 team partner, announced three 2026 Grand Prix title sponsorships as part of an extension of its global partnership with F1 through 2030. MSC Cruises served as the…...

3+ mon, 2+ week ago   (461+ words) Ram is enlisting actor Terry Crews in a high-energy campaign that features a new anthem for the brand." The campaign rolls out over the 2025 college football season and includes" four national broadcast commercials, as well as multiple videos that will…...

3+ mon, 2+ week ago   (155+ words) Mini USA is expanding its partnership with Red Bull. The automaker sponsored the 2025 Red Bull Dance Your Style World Final, which took place for the first time in the United States at the Intuit Dome in Los Angeles on Oct....