F1 Fans Feel Liberty Media is ‘Out of Touch’ After CEO’s Remark on Fan Consumption
Liberty Media CEO’s comments about how F1 fans are and behave have sparked some social media commentary. In a show organised by The Race and Axios Media, Liberty Media CEO’s Chang spoke about the changing mindset of F1 fans and how they are handling and adopting that change. He feels the idea is to tap a wider audience rather than limit itself. For a long time, they banked on the core fans, who would watch every session during the F1 race weekends and have knowledge not just about the top half of the grid, but also the midfield and bottom half – basically an encyclopedia of the sport. However, things have changed now. With Drive to Survive and even the F1 Movie, the fan interaction and viewing have changed massively. It shows how OTT has been embraced with the launch of F1 TV and the deal with Apple TV. Liberty Media knows that the current fan will not watch everything, but they will…